If you are considering expanding to Walmart Marketplace, the 2026 New-Seller Savings program makes the opportunity more attractive. New-Seller Savings is a promotional initiative designed to reduce the cost of getting started on Walmart.com. Eligible domestic and international sellers who begin selling after the qualifying date can unlock up to $75,000 in total savings. The program combines fee reductions and credits that help offset some of the biggest early-stage expenses.
What’s included?
- Up to $72,000 off referral fees
Lower referral fees help protect margins while you test products and build traction. - Up to $2,000 in Walmart Fulfillment Services discounts
Reduce fulfillment costs while using Walmart’s logistics network to improve delivery speed and performance metrics. - Up to $1,000 in Search Engine Marketing credits
Drive external traffic to your Walmart listings and increase early visibility. - Up to $500 in Walmart Connect advertising credits
Launch sponsored ads within Walmart Marketplace to accelerate sales and ranking.
New-Seller Savings explained
| Walmart Solution | Offer | Offer |
|---|---|---|
| Walmart Marketplace | Up to $72K off referral fees: 20% off base referral fees for your first $50K in GMV 30% off base referral fees between $50K–$500K in GMV 40% off base referral fees over $500K in GMV* | Sign up to sell on Walmart Marketplace. Once your store goes live, you’ll get this discount automatically until you reach $72,000 in savings. |
Walmart Fulfillment Services (WFS) | Up to $2,000 in WFS credits | Ship with Walmart Fulfillment Services (WFS) and get 10% off on items fulfilled with WFS until you reach $2,000 in savings. |
| Search Engine Marketing | Up to $1,000 in Search Engine Marketing credits* | New advertisers can sign up for Search Engine Marketing in Seller Center and receive up to $1,000 in advertising reimbursement credits after eligible ad spend. |
| Walmart Connect | Up to $500 in Walmart Connect ad credits | New advertisers can sign up for Walmart Connect by filling out the contact form below. We’ll put you in touch with a representative to help you get started as soon as possible. And, you’ll receive up to $500 in advertising credits upon enrollment. |
Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details. For full terms and conditions, click here.
Launching on a new marketplace often requires investment in fulfillment, advertising, and operational setup. This program lowers that financial barrier and gives sellers more flexibility to experiment, optimize, and scale with reduced risk.
If Walmart is part of your 2026 growth strategy, this initiative creates a more favorable entry point. Join Walmart Marketplace!
