Your Walmart Marketplace display name is often the first impression your brand makes on shoppers—it appears in product listings, order confirmations, and communications with customers. Choosing the right name can help build trust, drive recognition, and support long-term business growth. Here are some best practices to consider when creating your seller display name on Walmart Marketplace.
1. Make It Memorable, Professional, and Positive
A great display name is catchy yet credible. You want customers to remember your brand and feel confident buying from you. Here are some tips:
- Use alliteration, rhyme, or wordplay to enhance memorability (e.g., “Turbo Trends,” “Cozy Dozy,” “Knot & Thread”).
- Keep the name easy to pronounce and spell (e.g., “SwiftStyle,” “PureGlow”).
- Avoid names that may appear unprofessional or negative (e.g., “Cheap-o Deals” or “Last Chance Products”).
✅ Good Example: Supreme Goods
❌ Bad Example: Bargain Binz
Why? “Supreme Goods” sounds premium and trustworthy. “Bargain Binz” may give off a low-quality or unreliable impression, even if you sell decent products.
2. Consider Searchability and Keywords
Including a relevant keyword in your name can improve your visibility in search results. For example:
- “PetSupply Pro” for pet-related items
- “GearUp Fitness” for workout gear
However, don’t get too narrow. A name like “LaptopCentral” could limit your ability to grow beyond tech, while “TechHorizon” keeps the door open for expansion.
3. Think Long-Term and Broad
Avoid overly specific names that could restrict future product lines. For example:
- Instead of “Cozy Quilt Corner,” choose something like “Hearth & Home” that allows for growth into various home categories.
- “HomeNest” works well across decor, kitchenware, and beyond—while “Kitchen King” boxes you into a single niche.
4. Balance Creativity With Professionalism
Your display name should reflect both brand personality and credibility. Some well-balanced name ideas include:
- “TimberTrail” for outdoor gear
- “NestWorks” for home essentials
- “AquaFlow” for water-related items
Stay away from generic or forgettable names like “Everyday Products LLC” or “Shop & Save Market.” These names lack brand identity and are hard for customers to remember.
6. Walmart’s Official Requirements and Restrictions
When choosing your display name, it’s crucial to adhere to Walmart Marketplace’s official guidelines to avoid potential account issues. Below is a quick summary of what’s required and what’s not allowed:
| ✅ Required | ❌ Prohibited |
|---|---|
| • Clear and understandable | • Use of Walmart trademarks or similar variations (e.g., Walmart, W#lmart, etc.) |
| • Written in English | • Offensive language or terms violating Walmart’s policies |
| • 30 characters or fewer | • Unauthorized third-party brand names (e.g., Nike, Apple) |
| • Copycat or imitation seller names (e.g., Nikee Sports) | |
| • Special characters or gibberish (e.g., $martDeals!!, aaabbbsssa) | |
| • Use of phone numbers or URLs (e.g., One234586, alphadotcom) |
5. Your Display Name Can Be Updated
If your current name no longer fits your brand direction or you’ve made a strategic pivot, Walmart allows sellers to update their display name through Seller Center. Just ensure the new name still aligns with Walmart’s Marketplace policies listed above and adhere to the Seller Code of Conduct. You can update it on your Walmart Seller Center settings > Company Info tab:
Final Thoughts
Choosing the right display name is more than a branding decision—it’s a strategic move that affects customer perception, discoverability, and long-term scalability. Take time to brainstorm names that are catchy, clear, and compliant with Walmart Marketplace policies.
