EDI is used by all major retailers (Amazon, Target, Costco, Kroger, Home Depot, Lowe’s) to maintain a direct supplier relationship with sellers. If you are in B2B, it is very likely your organization will at one point need to work with EDI or a partner who can assist you with this technology.
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Last month Bloomberg reported that social shopping accounted for 3% of online sales in the United States in 2018, amounting to under $17 billion. In China, 8.5% of online sales were made through social shopping in 2017, and by 2022 that figure is projected to exceed 15 percent, which would represent about $413 billion in sales.
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There are many agencies, online courses and YouTube channels from people claiming to be e-commerce advertising experts that will teach you to get your products in front of your audience.
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For some retailers, it’s already here. With controversy surrounding doorbuster deals in recent years, starting sales and promotions early creates an opportunity for buyers who are uncomfortable with the hype to get a piece of the savings.
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For e-commerce, one of the biggest challenges is increasing your sales in an already saturated marketplace. The most obvious strategy to increase sales is to sell on many different marketplaces and cast a broad net hoping to bring in more customers. Another strategy that some do not consider is casting the net even wider and selling in an entirely different country. One of the best ways to test those waters for U.S sellers is to consider the smaller but rapidly expanding Canadian e-commerce marketplace.
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