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  • Amazon Updates On-Time Delivery Rate Enforcement for Seller Fulfilled Orders (Feb 28, 2026)

    Amazon Updates On-Time Delivery Rate Enforcement for Seller Fulfilled Orders (Feb 28, 2026)

    Amazon has updated how your On-Time Delivery Rate, or OTDR, impacts seller-fulfilled listings. The threshold has not changed, it remains 90 percent, but enforcement logic has shifted from a broad to a more targeted approach. Starting Feb 28, 2026, Amazon evaluates performance at the item level and will deactivate only the specific listings that contribute most to a low OTDR, instead of automatically affecting your entire catalog. However, accounts with consistently low performance can still face broader listing deactivation.