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Amazon Adds 5 Million New Sellers Over the Last 6 Years

Marketplace Pulse research indicates that Amazon has added nearly 5 million new sellers since 2018, affirming its status as the top choice for global entrepreneurs. Each day, approximately 2,000 sellers join the platform, though this significant expansion often goes unnoticed by everyday shoppers. About 40% of these new sellers are based in the U.S., with notable increases also occurring in Brazil and other international markets.

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Two-factor authentication now required for Amazon Seller Central

Starting March 28, 2024, Seller Central will require identity verification via a mobile number or an authenticator app for sign-in, enhancing security against fraudulent access. Users without two-step verification set up will be guided to add a mobile device upon sign-in. Alternatively, users can opt for an authenticator app through “Login Settings” for convenience and improved security, especially for accounts with multiple users or when cell service is unavailable.

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