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  • TikTok Enters the Multichannel Fulfillment Race with FBT MCF

    TikTok Enters the Multichannel Fulfillment Race with FBT MCF

    TikTok Shop continues to expand far beyond being just another ecommerce marketplace. The latest example is the introduction of Multichannel Fulfillment (MCF) for its Fulfilled by TikTok (FBT) program. TikTok is no longer just competing for marketplace sales. It is entering the much larger 3PL and fulfillment market, putting itself alongside Amazon, Walmart, and many traditional logistics providers.