Guide to
Walmart Canada Marketplace

Expand your business to Canada
with Walmart and GeekSeller.

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Evaluating expansion to Walmart.ca

Who can sell on Walmart.ca?

Walmart is looking to build relationships with reputable retailers and brands that provide a compelling product assortment, competitive pricing, fast and reliable fulfillment, and first-class customer service. If you already sell on the Walmart US marketplace (Walmart.com), you have significantly bigger chances to be approved to sell on Walmart Canada.

Requirements:

  • Study this list of restricted brands and products, to make sure your products are not there.
  • Your products need to have UPC or EAN or GTIN codes. At least one of them is required, and you will not be able to sell on Walmart without valid codes. The only source of barcodes that we recommend is the GS1.
  • Provide great customer service to buyers via phone and email.
  • Ship products in plain boxes, no branding (no FBA fulfillment allowed).
  • Have quality products (refurbished products are allowed).
  • Provide competitive prices.

Do I need to have my business registered in Canada?

You do not need to have a registered business in Canada to sell on Walmart.ca. However, you need to obtain a Canadian Business Number (BN - if you plan to use Ship with Walmart, support will assist you with this step) and become a Non-resident Importer (NRI).

Step 1. Apply for your Business Number on the Government of Canada website .

Step 2. Register as an NRI. Walmart partners with two companies providing NRI services - Livingston and Border Buddy. We can introduce and connect you with those companies, contact our support for details.

Do I need to have a warehouse in Canada?

It is nice to have your own warehouses in Canada, but it is not required. In fact, most US retailers selling to Canada ship directly from the US. You can use your own shipping carrier, or take advantage of the Ship With Walmart (SWW) program. This program helps sellers to simplify shipping to Canada, and offer discounted rates. See below for more details about SWW. GeekSeller offers an integration that allows sellers to print in bulk provided by Walmart labels.

Ship With Walmart (SWW) Program

Ship with Walmart is a program designed for US sellers shipping to Canada. With SWW you get access to great shipping rates, assistance with obtaining a Canada Business Number, and a headache-free cross-border shipping experience. Currently, there are two types of service available: Ground via Canadian Purolator and Express via FedEx. The GeekSeller team can help you apply and set up the SWW program for your account.

See more on Walmart Knowledge Base.

Returns

Walmart provides several options for sellers and buyers to deal with returns. Sellers can specify their own return policy, and customers can return items to the seller by contacting the Seller directly for return instructions (Direct-to-Seller) or by returning eligible items to a Walmart Canada store (In-Store Returns).

Promotion campaigns

There are many ways to promote your products on Walmart Canada. Together, with regular product promotions that you can set up anytime, you can also participate in periodic events and campaigns. The two most popular campaigns are Daily Deals and Deals of the Week. Both can be set up easily through the Walmart Seller Center for free and boost your sales significantly. See details.

Another great way to reach more customers is to use Walmart Connect. It is an external program which takes care of the promotion and advertising of your products.

Taxes and Customs

US sellers need to use the Non-Resident Importer (NRI) program, which is designed for a business located outside of Canada, that ships goods to customers in Canada. The NRI program allows the US exporter to include all shipping, customs, duties, and taxes in the shipping fees charged to the customer. Read more at Walmart.ca Knowledge Base.

Currency

Products on Walmart Canada are priced in Canadian Dollars (CAD). During the onboarding, you will be asked to register with Payoneer, which is currently the only option to process payments with Walmart Canada. Bi-weekly you will be paid in CAD directly to your Payoneer account. If you are a US seller, Payoneer has options to convert the money to USD.

French Translation

About 15% of traffic on Walmart Canada comes from the French language site. You will be able to upload and go live with your items with English content alone, however , depending upon government of Canada regulations, you should be prepared to provide translation to French. You can use any translation service, including Google Translate (see details). Initially, you will be able to upload your products with English content only, but Walmart will expect you to provide translation immediately after the upload.

Marketplace Fees

For each product sold on Walmart Canada, the referral fee is applied based on the product category. Each category has its own referral fee assigned and described in percent. Here you can find current referral fees. Walmart Canada does not charge any additional fees like monthly subscription, item setup, etc.

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You start selling on Walmart Canada, why do you need GeekSeller?

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Ready to apply to Walmart Canada?

If you have any questions, either before or after you applied, you can contact GeekSeller here or the Walmart Canada team directly at mkplslcomm@walmart.com.

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