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Common questions about selling on Walmart Marketplace

Walmart works with sellers who can provide quality products, fast and reliable shipping, and great customer support. There are no exact guidelines, but more established businesses have a better chance of approval. Walmart does not allow any logos on boxes or invoices. Products must be shipped from your warehouse or a 3PL. You need your products to have UPC or EAN or GTIN codes. The application process is free and simple and if approved you will hear from Walmart within a few weeks.

Walmart acquired Jet in 2016, but the two marketplaces exist as separate entities with separate applications. They have separate seller centers and products are listed completely independently on each. However, GeekSeller can help you integrate them.

Walmart introduced Walmart Marketplace in 2016 allowing merchants to become partners. Once approved, third-party merchants are allowed to sell products on Diversifying your sales channels is always a good idea. attracts millions of buyers, it's one of the largest and fastest growing platforms, and it costs nothing to get started.

Walmart offers sellers their own admin panel, but businesses with large catalogs or those who sell on multiple marketplaces may require additional software. We are one of the top choices because we have an official API partnership with Walmart. GeekSeller allows you to:

  • Easily send products from GeeksSeller to Walmart
  • Manage orders from multiple marketplaces
  • Approve orders automatically
  • Sync inventory across multiple marketplaces
  • Get help publishing products and optimizing listings
  • Reprice products automatically and use other sales-enhancing tools
  • Sync orders and quantities with other marketplaces

If other sellers offer the same products, you compete with them for the buy box. GeekSeller offers a repricer to help you win the buy box.

Walmart generally charges a 15% base commission. Final rates differ by category. For details visit Referral Fees For Contract Categories in the Walmart Knowledge Base.

You can either create a case directly on your Walmart Seller Center or ask GeekSeller Support to contact Walmart on your behalf. See details.

Before Applying to Sell on the Walmart Marketplace

  • Study the list of restricted brands and products to make sure your products are not there.
  • Add an identifier like a UPC, EAN, or GTIN to each of your products.
  • Make phone and email support available to your buyers.
  • Ship products in plain, unbranded boxes.
  • Make products shippable across the continental United States.
  • Offer high-quality new or refurbished products.
  • Make your pricing competitive.

Already approved by Walmart?​

Sell on with GeekSeller. We can assist you with onboarding and optimization. We offer multichannel solutions to integrate your Walmart account with other channels.

Not approved by Walmart yet?

If you sell quality products, provide competitive prices and reliable shipping, Walmart is looking for sellers like you.

Tips &
tricks for

Where are my Retired Walmart Products?

If you sell on Walmart for some time, you probably know that you cannot completely delete Walmart listing from their database. The most radical thing you can do to remove a product (right after setting its quantity to 0) is to retire it. You can do that on Walmart Seller Center for any product in your catalog. It is a relatively straightforward process as you have to mark the items you would like to remove and select ‘Retire Items’ from the Action Menu. After about 24 hours, your products should be removed from the website and your active items catalog.

Walmart Pro Seller Badge Requirements Update

On August 9th Walmart has updated the criteria that you need to fulfill to be granted a Pro Seller Badge. The requirements have not changed significantly, but all sellers who would like to retain or gain the badge have to comply with new rules until the beginning of October. Along with the requirements update, Walmart has improved the badge visibility for customers, adding the information on the additional sellers’ page and in the shopping cart.

Walmart pre-approval categories – Halloween

Since Halloween is just around the corner, it is a good time to remind that “Halloween and selected seasonal products” are on the list of categories that require Walmart’s pre-approval.

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