According to Walmart CEO Doug McMillon’s announcement, Walmart will begin opening its third-party marketplace to foreign sellers this month. Non-US vendors will no longer need a US-based warehouse and US tax number. Walmart will still have strict approval requirements for new sellers, but in general, this is excellent news for the foreign sellers who wanted to start selling on the marketplace.
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Common questions about selling on Walmart Marketplace
Walmart works with sellers who can provide quality products, fast and reliable shipping, and great customer support. There are no exact guidelines, but more established businesses have a better chance of approval. Walmart does not allow any logos on boxes or invoices. Products must be shipped from your warehouse or a 3PL. You need your products to have UPC or EAN or GTIN codes. The application process is free and simple and if approved you will hear from Walmart within a few weeks.
Walmart acquired Jet in 2016, but the two marketplaces exist as separate entities with separate applications. They have separate seller centers and products are listed completely independently on each. However, GeekSeller can help you integrate them.
Walmart introduced Walmart Marketplace in 2016 allowing merchants to become partners. Once approved, third-party merchants are allowed to sell products on Walmart.com. Diversifying your sales channels is always a good idea. Walmart.com attracts millions of buyers, it's one of the largest and fastest growing platforms, and it costs nothing to get started.
Walmart offers sellers their own admin panel, but businesses with large catalogs or those who sell on multiple marketplaces may require additional software. We are one of the top choices because we have an official API partnership with Walmart. GeekSeller allows you to:
- Easily send products from GeeksSeller to Walmart
- Manage orders from multiple marketplaces
- Approve orders automatically
- Sync inventory across multiple marketplaces
- Get help publishing products and optimizing listings
- Reprice products automatically and use other sales-enhancing tools
- Sync orders and quantities with other marketplaces
If other sellers offer the same products, you compete with them for the buy box. GeekSeller offers a repricer to help you win the buy box.
Walmart generally charges a 15% base commission. Final rates differ by category. For details visit Referral Fees For Contract Categories in the Walmart Knowledge Base.
You can either create a case directly on your Walmart Seller Center or ask GeekSeller Support to contact Walmart on your behalf. See details.
Before Applying to Sell on the Walmart Marketplace
- Study the list of restricted brands and products to make sure your products are not there.
- Add an identifier like a UPC, EAN, or GTIN to each of your products.
- Make phone and email support available to your buyers.
- Ship products in plain, unbranded boxes.
- Make products shippable across the continental United States.
- Offer high-quality new or refurbished products.
- Make your pricing competitive.
Already approved by Walmart?
Sell on Walmart.com with GeekSeller. We can assist you with onboarding and optimization. We offer multichannel solutions to integrate your Walmart account with other channels.
On September 15, 2020, Walmart introduced a membership program called Walmart Plus (Walmart+). It is Walmart’s version of Amazon Prime, offering online and in-store benefits for its members. Although the program is geared toward Walmart customers, there is a way for marketplace sellers to utilize Walmart+ to boost sales.
On March 4th Walmart added a new option in the returns section called Replacements by Department. After this feature is activated, customers can choose whether they like to return an item or replace it. You can turn on this feature on your Walmart Seller Center -> Settings -> Returns tab.
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