Guide to
Walmart US Marketplace

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Walmart US Marketplace

Walmart introduced Walmart Marketplace in 2016 allowing merchants to become partners. Once approved, third-party merchants are allowed to sell products on Diversifying your sales channels is always a good idea. attracts millions of buyers, it's one of the largest and fastest growing platforms, and it costs nothing to get started.

Who can apply to sell on
Walmart works with sellers who can provide quality products, fast and reliable shipping, and great customer support. There are no exact guidelines, but more established businesses have a better chance of approval. Walmart does not allow any logos on boxes or invoices. Products must be shipped from your warehouse or a 3PL. You need your products to have UPC or EAN or GTIN codes. The application process is free and simple and if approved you will hear from Walmart within a few weeks.

Before Applying to Sell on the Walmart Marketplace

Why do you need GeekSeller to sell on Walmart?

You do not need the GeekSeller system to do business on Walmart. Walmart offers sellers their own admin panel. However, businesses with large catalogs or those who sell on multiple marketplaces may require additional software. GeekSeller allows you to:
Featured Integrations you can connect using GeekSeller
Use GeekSeller to integrate Walmart and Deliverr, a Walmart certified 3PL company. Using Deliverr gets you access to the Free 2-Day Shipping Tag and Walmart Advertising.
GeekSeller can be your bridge between Walmart and Shopify. Transfer products from Shopify to Walmart and manage your Walmart quantities and orders from Shopify.
Generating labels with ShipStation? We are an approved ShipStation partner, offering an advanced solution for integrating Walmart and ShipStation.


Walmart Fulfillment Services
Grow your business with WFS, use Walmart stores and warehouses network as your own 3PL.

What is WFS?
Walmart Fulfillment Services or WFS for short, is a program similar to Amazon's FBA. WFS allows sellers to ship their products to Walmart's warehouses, and have Walmart to fulfill orders and take care of the customer support.

Can you use WFS for other channels than
At the moment, WFS inventory can be used only to fulfill orders placed directly at

To apply and learn more about the WFS program visit Walmart's WFS portal.

Walmart Sellers Support

Direct access to our Walmart specialists
You get access to our team with years of experience working every day with resolving marketplace-related issues. We're available via email, screen-share sessions, phone, and live chat.

You get access to priority support channels thanks to GeekSeller's direct relationships with the Walmart team. We can escalate your case or contact Walmart team directly to help you resolve issues.

Typical Support Scenario


GeekSeller is not a typical consultancy firm, as we offer software that can be used by e-commerce consultants and retailers. However, we also provide customer support via email, phone, and chat. We do not limit our support to simple questions and answers responses, but we help sellers to grow their business and provide strategic advice. The consultations are part of our ongoing relationship with customers.

Already approved by Walmart?​

Sell on with GeekSeller. We can assist you with onboarding and optimization. We offer multichannel solutions to integrate your Walmart account with other channels.

Not approved by Walmart yet?

If you sell quality products, provide competitive prices and reliable shipping, Walmart is looking for sellers like you.

6 responses on this

  1. AARON P HELWIG November 11, 2022 11:44 pm


    I’m trying to figure out the status of my walmart marketplace application. I got on the website and it says approved, yet, it says still onboarding.


    1. GeekSeller November 15, 2022 1:10 pm

      Hi, There should be instructions on how to complete the onboarding processes. You might need to upload some information to the panel to complete the process. You might also want to create a support case with Walmart and ask what is stopping your account from going live.

  2. Shakeel Ahmed November 18, 2023 12:44 pm

    I am helping my cousin with bookkeeping at Walmart I have a couple of questions:
    1. As he is doing Dropshipping there are so many suppliers and no physical Inventory is kept. Orders are placed to eBay, Target, etc. when order arrive at Walmart. How we would record the Purchases?
    2. When an order is shipped by eBay to the buyer, how we would record sales? at a certain cutoff date, some sales receipt is shown and the rest is carried forward for the next period. How to handle this senario.

    1. Daniel Sodkiewicz (Co-founder and CTO) November 28, 2023 3:29 am

      The specifics can get quite complex, especially with multiple suppliers and no physical inventory. I strongly recommend consulting with an accountant who specializes in ecommerce. They can provide tailored advice for accurately handling these transactions and ensuring proper tax filing.

  3. Cody January 6, 2024 4:53 pm

    May we know how Chinese seller to be the seller at Walmart marketplace. We got difficulties for the US Tax ID Number (TIN) when filling in the form. Thanks

    1. Daniel Sodkiewicz (Co-founder and CTO) February 18, 2024 12:19 am

      Hi Cody, yes it looks like Walmart recently started requiring the US tax ID for some international sellers. The requirements unfortunately change pretty often and it is hard to follow, so the best practice would be just applying and checking what’s required for your country as you go through the process.

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