On March 24th, Walmart has updated the referral fees for selected items sold on the marketplace. If you offer products in these categories – Baby, Beauty, Electronics Accessories, Grocery, Health, and Personal Care – you may notice lower fees for certain items. Below the list of new fees:
- Baby, Beauty, Grocery, Health, and Personal Care
- 8% referral fee for items with a total sales price of $10 or less
- 15% referral fee for items with a total sales price greater than $10
- Electronics Accessories
- 15% referral fee for the portion of the total sales price up to $100.00
- 8% referral fee for the portion of the total sales price greater than $100.00
| PRODUCT CATEGORY | REFERRAL FEE PERCENTAGE |
|---|---|
| Apparel & Accessories | 15% |
| Automotive & Powersports | 12% |
| Baby | 15% |
| Beauty | 15% |
| Books | 15% |
| Camera & Photo | 8% |
| Cell Phones | 8% |
| Consumer Electronics | 8% |
| Electronics Accessories | 15% |
| Furniture & Decor | 15% |
| Gourmet Food | 15% |
| Grocery | 15% |
| Health & Personal Care | 15% |
| Home & Garden | 15% |
| Industrial & Scientific | 12% |
| Jewelry | 20% on the first $250 / 5% on amounts over $250 |
| Kitchen | 15% |
| Luggage & Travel Accessories | 15% |
| Major Appliances | 8% |
| Music | 15% |
| Musical Instruments | 12% |
| Office Products | 15% |
| Outdoors | 15% |
| Personal Computers | 6% |
| Pet Supplies | 15% |
| Shoes, Handbags & Sunglasses | 15% |
| Software & Computer Video Games | 15% |
| Sporting Goods | 15% |
| Tires & Wheels | 10% |
| Tools & Home Improvement | 15% |
| Toys & Games | 15% |
| Video & DVD | 15% |
| Video Game Consoles | 8% |
| Video Games | 15% |
| Watches | 15% on the first $1,500 / 3% on amounts over $1,500 |
| Everything Else | 15% |
Data as of Mar 31, 2021. Please visit the Walmart support page with a full list of Walmart’s categories and referral fees for updated information.
