Lower Referral Fees for Selected Walmart Categories

On March 24th, Walmart has updated the referral fees for selected items sold on the marketplace. If you offer products in these categories – Baby, Beauty, Electronics Accessories, Grocery, Health, and Personal Care – you may notice lower fees for certain items. Below the list of new fees:

  • Baby, Beauty, Grocery, Health, and Personal Care
    • 8% referral fee for items with a total sales price of $10 or less
    • 15% referral fee for items with a total sales price greater than $10
  • Electronics Accessories
    • 15% referral fee for the portion of the total sales price up to $100.00
    • 8% referral fee for the portion of the total sales price greater than $100.00

PRODUCT CATEGORYREFERRAL FEE PERCENTAGE
Apparel & Accessories15%
Automotive & Powersports12%
Baby15%
Beauty15%
Books15%
Camera & Photo8%
Cell Phones8%
Consumer Electronics8%
Electronics Accessories15%
Furniture & Decor15%
Gourmet Food15%
Grocery15%
Health & Personal Care15%
Home & Garden15%
Industrial & Scientific12%
Jewelry20% on the first $250 / 5% on amounts over $250
Kitchen15%
Luggage & Travel Accessories15%
Major Appliances8%
Music15%
Musical Instruments12%
Office Products15%
Outdoors15%
Personal Computers6%
Pet Supplies15%
Shoes, Handbags & Sunglasses15%
Software & Computer Video Games15%
Sporting Goods15%
Tires & Wheels10%
Tools & Home Improvement15%
Toys & Games15%
Video & DVD15%
Video Game Consoles8%
Video Games15%
Watches15% on the first $1,500 / 3% on amounts over $1,500
Everything Else15%

Data as of Mar 31, 2021. Please visit the Walmart support page with a full list of Walmart’s categories and referral fees for updated information.

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