This year, Walmart is running two Black Friday events and one Cyber Monday, giving sellers multiple chances to boost visibility and sales. The deals start November 14 and continue through Cyber Monday, December 1.
Walmart Marketplace Event Dates 2025
- Event One: Black Friday Deals – Nov 14–16
- Event Two: Black Friday Deals – Nov 25–30
- Event Three: Cyber Monday Deals – Dec 1 only
Last year, these events were Walmart Marketplace’s busiest sales days ever. If you haven’t started preparing your listings, now’s the time.
Quick Checklist to Get Ready
- Add promo pricing — Offer at least a 10% discount on top-selling products (Seller Center > Promotions).
- Use a repricer — Keep prices competitive automatically.
- Offer fast delivery — Use Walmart Fulfillment Services (WFS) or Expedited Delivery.
- Promote your listings — Run Sponsored Search Ads on Walmart.com.
- Bring traffic from Google — Use Search Engine Marketing (SEM) to reach more shoppers.
Stay Updated
Walmart will share more event details soon. In the meantime, check the Success Hub for tips and best practices to make the most of the season.
