Walmart Marketplace Canada has introduced a new incentive program designed to attract more sellers to its marketplace. Similar to the initiatives we have seen from Walmart in the US, the company is offering significant discounts on fulfillment, storage, and other operational costs to encourage sellers to join and scale faster.
For businesses considering expanding to Walmart Canada, this may be one of the best moments to get started.
New Seller Savings Program 2026
For sellers who go live on Walmart Canada on or after February 1, 2026, Walmart is offering several cost reductions designed to help lower the initial barrier to entry.
Key incentives include:
- 25% off Walmart Fulfillment Services (WFS) fulfillment fees
- 50% off WFS storage fees
- 100% off Walmart Preferred Carrier (WPC) inbound shipping fees
- 100% off inventory removal and disposal fees
These discounts will be available through January 31, 2027, giving new sellers plenty of time to benefit while building their catalog and sales volume.
Lower Referral Fees
Walmart Canada is also offering reduced referral fees for new sellers:
• 25% off base referral fees for items shipped using the seller-fulfilled method
• 50% off base referral fees for items shipped using Walmart Fulfillment Services (WFS)
This structure encourages sellers to adopt WFS while still providing savings for those who prefer to fulfill orders themselves.
Additional Incentives Through Walmart Connect
New sellers can also benefit from advertising incentives through Walmart Connect. Sellers who spend up to $2,000 CAD in the launch quarter can receive a 50% discount on advertising, up to a maximum of $1,000 CAD. The discount is applied directly to their bi-weekly invoices.
Existing Sellers Also Receive Discounts
The program also includes incentives for sellers already active on Walmart Canada.
Fulfillment discounts depend on WFS penetration:
- 20% off fulfillment fees for sellers with ≥85% WFS penetration
- 15% off fulfillment fees for sellers with ≥60% but <85% penetration
Storage discounts depend on Days on Hand (DOH):
- 60% off storage fees when DOH ≤ 90 days
- 30% off storage fees when DOH is between 90 and 180 days
Sellers with inventory exceeding 180 days of supply will not receive storage fee discounts.
How to Apply to Walmart Marketplace Canada
If you already sell on Walmart US, you should be able to apply to Walmart Canada directly through your Seller Center.
If you are a new seller considering joining Walmart Canada, use the registration page and select Canada as the target marketplace.
