Latest ecommerce news, updates, and tips.
Sign up for our newsletter

Walmart Announces Three Major Holiday Shopping Events for 2026

Walmart has announced three major shopping events for the 2026 holiday season, giving customers more opportunities to save during Black Friday and Cyber Monday.

For Walmart Marketplace sellers, these events are an opportunity to reach more customers and increase sales during one of the busiest shopping periods of the year.

Walmart Black Friday and Cyber Monday 2026 Dates

This year, Walmart is organizing three separate shopping events:

  1. November 12–15: Early Black Friday Deals
    Walmart kicks off the holiday shopping season with its first round of Black Friday discounts.
  2. November 23–29: Black Friday Deals
    A full week of Black Friday promotions, giving customers more time to shop before the traditional Black Friday weekend.
  3. November 30–December 2: Cyber Monday Deals
    Three days of online-focused deals following Black Friday.

Walmart+ members will also receive early access to select deals.

Enjoyed this post?

Check out our latest updates, follow our co-founder on LinkedIn for eCommerce insights, and sign up for our newsletter!