Amazon announced, that this year the famous 48-hour event kicks off July 12 at 3 a.m. EDT and runs through July 13. Sellers should review this Amazon Seller Central help page to check the eligibility criteria for Prime Exclusive Discounts and instructions on how to create them.
This year, Amazon makes preparing for Prime Day easier and more rewarding than ever. Members can earn credit to put toward their Prime Day purchases, receive custom product recommendations, and set up deal notifications and reminders to get ready.
Amazon Press Release, June 2022