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4 lessons from Cyber Week 2023

Cyber Week 2023 has left a distinct mark on the e-commerce landscape, showcasing trends that are reshaping how we shop online. Here’s a brief look at the key takeaways from this pivotal shopping period.

  1. Black Friday & Cyber Monday Dominance: Despite the proliferation of early promotions, these traditional shopping days continued their reign with record online sales, proving their ongoing relevance and consumer appeal.
  2. Mobile Shopping’s Rapid Growth: A remarkable shift saw over 50% of sales coming from smartphones, highlighting a significant year-over-year increase. This trend points to the growing importance of optimizing e-commerce strategies for mobile users.
  3. Rise of BNPL: The ‘Buy Now, Pay Later’ option witnessed a notable surge in popularity, signaling a shift in consumer payment preferences and the need for retailers to adapt to these emerging trends.
  4. Curbside Pickup’s Diminished Appeal: There’s been a noticeable decline in the use of curbside pickup, with a trend towards preferring shipment of online purchases.

For a deeper dive into these trends and what they mean for the future of e-commerce, check out the full analysis here: E-commerce Lessons from Cyber Week 2023.

About the Author

Daniel Sodkiewicz (Co-founder and CTO)

Daniel is a CTO and co-founder of GeekSeller with years of experience in software development, online marketing, UX design, and e-commerce consulting. Based in Austin, TX, he is an established expert in the industry. Daniel keeps a close eye on the latest trends and news in e-commerce and regularly writes about it on this blog and LinkedIn.

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