Adobe has released new ecommerce insights revealing the impact of pandemic-related habits on the digital economy. Despite continued economic uncertainty, online spending in categories such as groceries and home furnishings has remained resilient. The report also highlights the rise of Buy Now Pay Later (BNPL) services and the growing dominance of mobile shopping.
- Home furnishings and groceries are driving growth online due to the lasting impact of pandemic-related habits.
- Electronics and apparel continue to be top categories, but their growth is more modest.
- Rising costs of living have pushed consumers towards Buy Now Pay Later (BNPL) services for delayed payment options.
- Mobile shopping is expected to overtake desktop by December 2023.
- Larger retailers are seeing more success with mobile shopping, while curbside pickup demand is decreasing.
- Adobe found that consumers are drawn to less costly goods, and the curbside pickup service is struggling to provide lasting value to consumers.