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Amazon Acronyms List

In response to many questions and requests, we created a list of the most common Amazon acronyms used by sellers and e-commerce experts. Many of these acronyms are also general e-commerce phrases, so it might be helpful to know some of them even if you do not sell on Amazon.

1P – Vendor Central 3P – Seller Central
3PL – 3rd Party Logistics ACOS – Advertising Cost of Sales (ad spend/ad revenue)
ACPC – Average Cost Per Click ASIN – Amazon Standard Identification Number
BSR – Best Sellers Rank BTB (B2B) – Business to Business
CB – Chargeback CC – Customs Clearance
FC – Fulfilment Center CLR– Category Listings Report
COA – Cost Per Action (Spend/Total Units Sold) COGS – Cost of Goods Sold
CPC – Cost Per Click CTA – Call to Action
CTR – Click Through Rate (Click + Impressions = CTR) DS -Dropshipping
DSP – Video Ads are powered by Amazon DSP DTC – Direct to Consumer
DCM – Display Child Model DPM – Display Parent Model
EAN – European Article Number EFN – European Fulfillment Network
ETC – Estimated Time of Completion FBA – Fulfillment By Amazon
FBM – Fulfilment By Merchant FFP – Frustration-Free Packaging
FNSKU – Fulfillment Network Stock Keeping Unit GS1 – Global System of Supply Chain Standards
GTIN – General Trade Item Number IPI – Inventory Performance index
KPI – Key Performance Indicator MAP – Minimum Advertised Price
MFN – Merchant Fulfilled Network MKL – Master Keyword List
MoM – Month over Month MSDS – Material Safety Data Sheet
MWS – Marketplace Web Services NARF – North American Remote Fulfillment
OA – Online Arbitrage OOS – Out of Stock
OTC – Over-The-Counter OTP – One-Time Password
PDP – Product Detail Page PL – Private Label
PO – Purchase Order POC – Point of Contact
PPC – Pay-Per-Click RA – Retail Arbitrage
ROAS – Return on Advertising Spend – Total Sales/Total ad Spend SAS – Strategic Account Services
SB – Sponsored Brands (advertising) SC – Seller Central
SD – Sponsored Display (advertising) SOS – Safety Data Sheet
SEO – Search Engine Optimizations SKU – Stock Keeping Unit
SOP – Standard Operating Procedures SP – Sponsored Products (advertising)
TACOS – Total Advertising Cost Of Sales (ad spend/total revenue x100) UPC – Universal Product Code
USPTO – United States Patent & Trademark Office VA – Virtual Assistant
VC – Vendor Central WFS – Walmart Fulfillment Services
WL– White Label WPI – Wholesale Product Investments Spreadsheet
WS – Wholesale YoY – Year over Year

This list is open for suggestions, so if you see some discrepancy or want to share a new widely used acronym, let us know in the comment section below or reach out to our support team.

About the Author


Tom is a senior customer support representative at GeekSeller with over half a decade of experience in the e-commerce space. Tom enjoys biking, hiking, and painting.

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