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Amazon Expands Subscribe & Save to Seller-Fulfilled Orders

Amazon is set to expand its popular Subscribe & Save program to include seller-fulfilled products starting June 27, 2024. This expansion allows sellers to offer discounts on frequently purchased items with the convenience of auto-delivery, driving repeat purchases and boosting brand growth.

All eligible, replenishable products will be automatically enrolled at the default discount set in the seller’s Subscribe & Save settings. If you already have a default discount for Fulfillment by Amazon (FBA) Subscribe & Save, this will apply to your seller-fulfilled products as well.

Additionally, Amazon will fund an extra 5% discount for customers who have five or more subscriptions scheduled for the same delivery day. If no default discount is set, eligible products will be enrolled at a 0% seller-funded base discount.

Sellers can manage their enrollment settings by navigating to Growth > Explore programs > Increase conversion > Subscribe & Save. Here, you can opt out of automatic enrollment, update discount funding, and review performance.

For more information about product eligibility and managing your settings, visit Amazon Seller Central.

About the Author

Daniel Sodkiewicz (Co-founder and CTO)

Daniel is a CTO and co-founder of GeekSeller with years of experience in software development, online marketing, UX design, and e-commerce consulting. Based in Austin, TX, he is an established expert in the industry. Daniel keeps a close eye on the latest trends and news in e-commerce and regularly writes about it on this blog and LinkedIn.

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