I have recently been hearing about Amazon Posts, the new way in 2024 for brand-registered sellers to share unique lifestyle images and product-related content through a feed. This feed is shown on your product detail pages in the “Inspiration from this brand” section. Although the feature was introduced in Dec 2022, it appears to have evolved significantly over the last several months. In June 2023, it was introduced in the Amazon Ads console and now seems fully ready for use.
Personally, I did not really notice these before when shopping on Amazon. But, I checked this out, and it appears to be an easy-to-try feature for brand owners. I couldn’t find any specific statistics on how much this can actually help your brand, but it seems like a user-friendly tool that can aid brand promotion.
How to start using it:
- Sign in to your advertising console using your credentials.
- Click the Brand Profile Icon and create or update your brand profile by verifying your brand name, brand content, and uploading your brand’s logo.
- Start creating posts by uploading content, writing captions, and tagging your branded products.
One of the companies I found using it effectively is Govee. Here’s an example of their listing: https://www.amazon.com/dp/B0CCNNK9FH.