Amazon recently reminded sellers of its ‘Brand Story’ feature, which allows sellers to add information about their business directly on their product detail pages. Sellers can share their brand story, highlight product lines, and link to their Amazon brand store or product detail pages (for example, Walker Edison Store’s products). This tool complements A+ Content, which focuses on product information to drive sales, providing additional cross-sell opportunities.
However, A+ Content and other tools from Amazon’s Brand Registry are only available to sellers who register their brand and offer branded inventory. Sellers without branded merchandise may not be eligible for these tools.
Amazon offers guides and resources to help sellers make the most of the Brand Story feature, including an ‘A+ Brand Story Quick Start Guide‘ with examples to inspire creativity. As the digital marketplace evolves, sellers are encouraged to leverage these tools to enhance their brand presence and connect with customers.