Back to School Selling Tips for E-Commerce Merchants

Back to School Season is approaching quickly, the season usually runs from Late June to Late August. If you haven’t reviewed your products and shipping now is the time! Here are 5 tips the GeekSeller team suggests when targeting Back to School customers.


1. Market Research

Make sure the most in demand items are in stock. A quick google search will result in several of this years most in demand products. Being able to offer these products will help you increase your sales this season. Several keywords include:

  • backpacks

  • pencils

  • pens

  • notebooks

  • binders

  • folders

  • lunch box

  • scissors

  • glue

  • calculator


2. Competitive pricing

Make sure your products are competitively priced. With online sales predicted to increase from the last few years you want to make sure you are always winning the sale. Use tools like GeekSellers repricer to increase your odds of winning the buy box. For more information see the links below:


3. Shipping

After making sure you have your top selling products posted and ready to sell, you want to make sure you are offering competitive shipping rates and speeds. Around these times a popular shipping rate is “Free Shipping”. Not only does the cost of shipping attract sellers but so does speed. Offer fast inexpensive shipping can help win more sales. You can set up free shipping for all or some of your products. See the links below for more information.


4. SEO and Product Optimization

You want to make sure your listings can be easily found. The better formatted your products are the more visible to buyers it will be. Walmart and Jet vary on how to set up products so be sure to review the structure on product setup for each platform.


5. Get those orders to your Customers!

Now that you have set up the perfect product and your orders are coming in it’s time to get those orders to your customers. Make sure you are acknowledging and shipping your orders on time. Jet requires orders to be acknowledged within 15 minutes and shipped within 24 hours. Walmart has a 4-hour acknowledgment window and also wants orders shipped within 24 hours. GeekSeller has a feature that automatically acknowledges orders within 15 minutes for both marketplaces, this is turned on by default. If they are not being acknowledged on time please make sure you did not disable that, this can be found in your settings. Not meeting these requirements may hurt your seller statistics.


If you would like GeekSeller to review your account to make sure your back to school products are correctly formatted or have any questions please reach out to us at support@geekseller.com.

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