Category: Amazon

Amazon’s New 90% On-Time Delivery Policy

Amazon is updating its on-time delivery rate (OTDR) policy, effective September 25, 2024. Sellers must maintain at least a 90% OTDR for seller-fulfilled products. Changes include updated transit time settings from August 25, 2024, and automated handling time from September 25, 2024. Sellers using Shipping Settings Automation, Automated Handling Time, and Amazon Buy Shipping will get OTDR protection. Further details and recommendations will be provided via email to affected sellers.

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Less than 1% of U.S. Amazon sellers operate outside North America

If you have a unique branded product, expanding internationally can be a great move. But if you’re reselling items that can easily be bought from China, or if competitors can quickly offer similar products from China in their regions, it might not be worth the effort. According to Marketplace Pulse, among U.S. Amazon sellers: 12% sell on Amazon Canada, 5% sell on Amazon Mexico, often using Remote Fulfillment with FBA.

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Prime Day Sales Hit $14B in the US

Amazon Prime Day shoppers in the US spent more than $14 billion during this year’s 48-hour sales event, marking an 11% increase from last year, according to Adobe Analytics. Amazon described the event as the “biggest Prime Day shopping event ever,” with record sales and more items sold than any previous Prime Day event.

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Amazon Expands to South Africa

On May 7th, Amazon expanded its global footprint by launching in South Africa, marking its first entry into sub-Saharan Africa. This move increases Amazon’s active markets to 22 worldwide. The launch was significantly delayed, coming over a year later than initially planned, due to shifting priorities within Amazon. Notably, 2023 marked a year without expansion as plans for new marketplaces in Colombia, Chile, and Nigeria were put on hold. Before this, Belgium was the latest addition in October 2022. South Africa, alongside Nigeria, represents one of the largest e-commerce markets in the region.

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Amazon Adds 5 Million New Sellers Over the Last 6 Years

Marketplace Pulse research indicates that Amazon has added nearly 5 million new sellers since 2018, affirming its status as the top choice for global entrepreneurs. Each day, approximately 2,000 sellers join the platform, though this significant expansion often goes unnoticed by everyday shoppers. About 40% of these new sellers are based in the U.S., with notable increases also occurring in Brazil and other international markets.

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