Category: Amazon

Amazon Expands to South Africa

On May 7th, Amazon expanded its global footprint by launching in South Africa, marking its first entry into sub-Saharan Africa. This move increases Amazon’s active markets to 22 worldwide. The launch was significantly delayed, coming over a year later than initially planned, due to shifting priorities within Amazon. Notably, 2023 marked a year without expansion as plans for new marketplaces in Colombia, Chile, and Nigeria were put on hold. Before this, Belgium was the latest addition in October 2022. South Africa, alongside Nigeria, represents one of the largest e-commerce markets in the region.

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Amazon Adds 5 Million New Sellers Over the Last 6 Years

Marketplace Pulse research indicates that Amazon has added nearly 5 million new sellers since 2018, affirming its status as the top choice for global entrepreneurs. Each day, approximately 2,000 sellers join the platform, though this significant expansion often goes unnoticed by everyday shoppers. About 40% of these new sellers are based in the U.S., with notable increases also occurring in Brazil and other international markets.

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Two-factor authentication now required for Amazon Seller Central

Starting March 28, 2024, Seller Central will require identity verification via a mobile number or an authenticator app for sign-in, enhancing security against fraudulent access. Users without two-step verification set up will be guided to add a mobile device upon sign-in. Alternatively, users can opt for an authenticator app through “Login Settings” for convenience and improved security, especially for accounts with multiple users or when cell service is unavailable.

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Amazon made its FBA New Selection program easier to join

Starting March 1, 2024, sellers don’t need as high of a score to get in. This score, called the Inventory Performance Index (IPI), measures how well sellers manage their inventory. Before, you needed a score of 400, but now 300 is enough. Amazon did this to encourage more sellers to offer new products. They’re also giving sellers a bonus: about 10% back on sales of certain new items. Plus, sellers can now get help with storing and selling their products for longer periods.

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