2019 has been a great year for e-commerce. Across several indicators, online sales for Thanksgiving and Black Friday increased 17% year over year, and Cyber Monday’s total sales hit $9.4 billion—up nearly 19% from a $7.9 billion haul last year.
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This year Amazon’s Prime Day will run for 48 hours, starting at midnight PDT on July 15th and ending at 11:59 p.m. PDT on July 16th. Prime Day, often referred to as Christmas in July or Summer Black Friday is run in 16 different countries giving sellers an opportunity for sales spikes mid-year.
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There are a lot of good things going on for Walmart now. On top of great financial results, they’ve proven to be a real Amazon competitor.
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When Amazon Prime was first introduced in 2005, it cost $79 per year and offered free two-day shipping. Over the years the price benefits have expanded to offer additional perks, such as access to groceries through Prime Now and Prime Pantry, streaming media through Prime Video and Prime Music, and more.
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am personally a big fan of Marc Lore (the founder of Jet.com), I admire his entrepreneurial skills, and I always learn a lot from his interviews. I was super excited to see Marc doing an AMA (ask-me-anything) on LinkedIn.
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The United States plans to withdraw from the 144 year old postal treaty, Universal Postal Union, which coordinates postal policies among member nations. The treaty allows companies in China to ship small packages to the U.S. at a highly discounted rate. This will undoubtedly increase tensions with China.
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The redesign revealed a new direction for Jet, targeting a specific audience, delivering great service to selected demographics, rather than trying to be another Walmart.
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The recent influx of new e-commerce marketplaces popping up, trying to undermine Amazon’s dominance, is great for both sellers and buyers.
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Google Ads allows you to pay Google to display a link to your website when people search for related terms. Google Shopping can be used to promote your website visually with an image as illustrated below. Both Google Ads and Google Shopping offer PPC (pay per click) pricing. Google generates charges based on how many times an ad gets clicked on. Once someone clicks on the ad, they are directed to the retailer’s website where they can make a purchase.
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