Is free shipping more important than same-day delivery?
For retailers planning for 2024, here’s a crucial insight from a recent Forrester survey: customers value free shipping more than same-day delivery. This finding suggests a shift in focus for online retail strategies. Instead of investing heavily in fast delivery, offering free shipping could be a smarter move. It’s a simple yet effective change that aligns with what consumers want, potentially reshaping retail logistics in the year ahead.
Continue reading