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E-Commerce Web Spotlight: (Woo)

Welcome to E-Commerce Web Spotlight! In this series, we dive into the world of e-commerce websites, showcasing unique features, innovative designs, and the technologies that power them. Discover what makes each site stand out in the digital marketplace.

Today, we showcase, a stunning website powered by WooCommerce. This site, built by Needmore Designs, catches the eye with its easy-to-use layout and lively visuals. Additionaly, it is loaded with great plugins enriching the shopping experience across both desktop and mobile platforms.

Founded in 2003 by Jonathan Rubinstein, Joe Coffee’s mission revolves around brewing high-quality coffee while fostering a sense of community. From its humble beginnings in Greenwich Village to expanding to over 20 cafes across Manhattan, Brooklyn, Queens, and Westchester, along with its own roastery in Long Island City, Joe Coffee has become a staple in New York’s specialty coffee scene. Committed to ethical sourcing, Joe Coffee maintains long-term relationships with producers and suppliers who share its values. Their expert roasters carefully select and roast small batches of coffee to highlight their unique qualities. With a focus on sustainability, Joe Coffee sources at least 80% of its coffee from Rainforest Alliance certified producers. Upholding rigorous standards throughout the supply chain, Joe Coffee strives to contribute to a more equitable and sustainable coffee industry.

The technology used by the website

In the world of coffee, Joe Coffee stands out as a true artisan. While they’ve undoubtedly mastered the art of brewing, their attention to detail extends far beyond just the coffee itself. Take a glance at their website, and you’ll see what I mean. It’s beautifully minimalistic in design yet remarkably comprehensive and user-friendly. Below, you’ll discover a rundown of the key plugins and technologies powering the website’s functionality.

  • WooCommerce Name Your Price. A plugin which allows customers to define the product price. Also useful for accepting user-set donations.
  • WooCommerce Gift Cards. Great tool to offer customers the option to buy prepaid digital gift cards.
  • WooCommerce Woo Subscriptions. With this extension, you can offer your customers option to subscribe for your product and pay on a weekly, monthly or annual basis.
  • WooCommerce Side Cart. This plugin transforms your regular cart page to floating basket that you can manage without leaving your current page.
  • Mailchimp for WooCommerce. This email and SMS management plugin can help you create highly personalized campaigns that can help your business on many levels, from better transparency to driving repeat purchases.
  • Yoast is a great SEO plugin. It provides straightforward content suggestions that can increase your website’s visibility and organic traffic.

We’ve rounded up some of the top plugins that JoeCoffee relies on, and they could be just what your website needs. These plugins are all about making your site look great, easier to use, and simpler to run. By using these tools, you can give your website a boost and stand out from the competition, making it easier to attract customers.

Mobile app, Merch Shop and Workshops

JoeCoffee doesn’t just stop at exceptional coffee and a captivating website—they’ve also ventured into the realm of mobile apps. Their app introduces a straightforward points system, where customers earn points for every dollar spent, which can later be redeemed for rewards. This innovative approach not only boosts customer engagement but also fosters long-term relationships. The app ensures that recurring customers receive special treatment, further solidifying their loyalty. Additionally, the app intertwines directly with JoeCoffee’s Merch Shop. The app points can be exchanged for merch, but the shop also works great standalone. It offers exclusive merchandise, ranging from stylish stickers to trendy mugs and t-shirts. The shop effectively promotes the brand with its collection of beautiful yet simple products.

It’s important to acknowledge that while mobile apps and merchandise shops can be powerful tools for brand exposure and customer retention, they may not be the best fit for every business, especially small or new ones. Branching out into additional ventures like these can potentially divert attention away from the core product and drain valuable resources. Such options are better suited for established businesses with a solid foundation. It’s crucial for sellers to carefully weigh the pros and cons before venturing into these additional branches to ensure they align with their overall business goals and resources.

JoeCoffee’s business model also includes workshops tailored for home baristas, coffee enthusiasts, and professionals. These workshops cover topics from home brewing to coffee roasting, catering to various skill levels, and offering private and corporate classes.

Bonus point: Our co-founder Daniel loves Joe Coffee :).

About the Author


Tom is a senior customer support representative at GeekSeller with over half a decade of experience in the e-commerce space. Tom enjoys biking, hiking, and painting.

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