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E-Commerce Web Spotlight: (Shopify)

Welcome to E-Commerce Web Spotlight! In this series, we dive into the world of e-commerce websites, showcasing unique features, innovative designs, and the technologies that power them. Discover what makes each site stand out in the digital marketplace.

Today, we present, a beautifully designed website that utilizes Shopify as its platform. This site, created using a custom Shopify template on Shopify Plus, catches attention not just for its easy-to-navigate design and pleasant visuals but also for its incorporation of various plugins that improve the shopping journey. Keep reading for a detailed examination of the technology used on this website.

The website, as well as the packaging of the product, was designed by MurMur Creative agency, enhanced by custom illustrations by designer Erin Nyffeler.

Company background

Launched in 2012 as a family enterprise, Pipcorn began with a vision to revitalize beloved childhood snacks using heirloom corn. From a humble start at a Brooklyn farmers’ market, it garnered support from both loved ones and prominent figures like Oprah and Barbara Corcoran from the Shark Tank show. Beyond popcorn, its range now includes cheese balls and corn chips, all crafted with pure, non-GMO ingredients to honor the essence of heirloom corn and its journey. You can find Pipcorn products on Amazon as well, making them accessible to a wider audience.

The technology used by the website

Pipcorn’s market success is mirrored by its adept utilization of technology and captivating website design. The polished website draws in visitors and ensures an effortless navigation and shopping experience. Below, you’ll discover a compilation of the key plugins and technologies powering the site.

  • Back in Stock – is an integration that allows customers to sign up for back-in-stock email alerts.
  • AccessiBe – a widget that creates a simpler and more accessible browsing experience for users.
  • Justuno – this is a widget focused on social marketing with tools that can help you convert your website traffic to recurring customers.
  • Easy Gift – a tool enabling sellers to automatically add free products or promotions to customers’ carts based on customizable rules.
  • Postscript – an SMS and MMS marketing software.
  • AMP – is a service that provides a set of tools to help with Shopify store growth.
  • Yotpo – A social widget for customers to read and write reviews.
  • Store Locator – This is an option on the website that can help you find stores with selected products nearest your location.

Another standout feature on the website is the snack bundle creator. This tool allows users to effortlessly assemble a bundle of their preferred products with just a few clicks. It’s a swift, hassle-free solution and an excellent method to qualify for free shipping.

About the Author


Tom is a senior customer support representative at GeekSeller with over half a decade of experience in the e-commerce space. Tom enjoys biking, hiking, and painting.

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