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Important reminder about our Walmart Buy Box Ineligibility policy

Walmart reminds sellers to offer competitive pricing to ensure their products remain visible and purchasable on the site. The Buy Box favors competitively priced offers, and items priced too high may be hidden from the main page. Additionally, offers that significantly exceed the usual prices might be removed or considered as price gouging. Sellers are encouraged to use the Listing Quality Dashboard and the free Walmart Marketplace Repricer tool to maintain competitive pricing.

As Walmart’s Buy Box Ineligibility Rule provides: “In certain cases, where the item is priced substantially in excess of prices currently or recently offered on or on competing sites… we’ll remove the Add to Cart button, as well as the item’s offer details such as price and shipping from the item page.

Customers will still be able to purchase the item via the ‘More Seller Options’ transaction flow.

About the Author

Daniel Sodkiewicz (Co-founder and CTO)

Daniel is a CTO and co-founder of GeekSeller with years of experience in software development, online marketing, UX design, and e-commerce consulting. Based in Austin, TX, he is an established expert in the industry. Daniel keeps a close eye on the latest trends and news in e-commerce and regularly writes about it on this blog and LinkedIn.

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