Walmart reminds sellers to offer competitive pricing to ensure their products remain visible and purchasable on the site. The Buy Box favors competitively priced offers, and items priced too high may be hidden from the main page. Additionally, offers that significantly exceed the usual prices might be removed or considered as price gouging. Sellers are encouraged to use the Listing Quality Dashboard and the free Walmart Marketplace Repricer tool to maintain competitive pricing.
As Walmart’s Buy Box Ineligibility Rule provides: “In certain cases, where the item is priced substantially in excess of prices currently or recently offered on Walmart.com or on competing sites… we’ll remove the Add to Cart button, as well as the item’s offer details such as price and shipping from the item page.”
Customers will still be able to purchase the item via the ‘More Seller Options’ transaction flow.
