On April 21st, 2022, Amazon introduced a new feature called Buy with Prime. This feature allows selected sellers to use the Buy with Prime button directly on their online stores. It is an additional, easy-to-use checkout option for customers and a solution that lifts a bit of the fulfillment burden from the seller’s back.
Currently, this feature is available only for selected sellers, so if you are interested, you need to join the interest list first. After you are approved, you will receive a unique HTML button code that you need to add to your product data. So far, there is no integration or addons to automate this, so it requires some manual work on the seller’s part. As soon as you update the item on your website, the offer should appear with Buy with Prime checkout option.
When customers decide to use this new option, they will be asked to sign in to their Amazon account. The payment method and shipping details will be automatically filled out based on their Amazon settings. It is a few-click solution on the contrary to the regular checkout, so it is an excellent convenience for Amazon prime shoppers.
Additionally, using the Buy with Prime button will guarantee fast and free delivery with all the advantages Amazon FBA offers. Customers can track their shipments directly on Amazon and return products to FBA fulfillment centers. This can undoubtedly save a lot of sellers’ time, so it might be worth considering adding a Buy with Prime button to your DTC (direct to consumer) website.