In a significant move for e-commerce, Shopify and Amazon have unveiled the ‘Buy with Prime’ app. This feature allows Amazon sellers to market their products on personal websites while still granting customers the beloved Amazon Prime perks, including quick shipping and hassle-free returns.
A glimpse at their journey:
- April 2022: Amazon introduces ‘Buy with Prime’ (invitation-only).
- September 2022: Shopify highlights a TOS conflict with ‘Buy with Prime.’
- January 2023: Amazon offers the service to all US sellers.
- March 2023: Shopify and Amazon begin collaboration talks.
- August 2023: Shopify announces that ‘Buy with Prime’ will soon be available at Shopify Checkout.
Currently, the feature is limited to select Shopify merchants, but full access is around the corner.