Amazon has introduced a new metric called “Potential Sales Lift,” which is designed to help sellers identify and prioritize improvements to their product listings.
This metric, which can be found on the Listing Quality dashboard, shows sellers how much their sales might increase if they add specific missing attributes to their listings. According to Amazon, this will help sellers prioritize making the listing improvements that offer the most value. Amazon’s Potential Sales Lift metric might be a valuable tool for sellers looking to optimize their product listings and increase sales. By identifying missing attributes and providing guidance on how to add them, sellers can improve the visibility and appeal of their products to potential customers.
It’s worth noting that the feature is not yet available for everyone yet, and some sellers may experience delays in accessing it. There is also a concern that it may be difficult for non-brands to make changes to their detail pages even though the metric will suggest it.
More information about this new metric can be found on the Amazon Seller Central forum.