Online sales up, but returns also on the rise

A Salesforce report predicts that consumers in the United States will return more than $1.4 billion in holiday orders this season, a 57% increase from the previous year. This prediction is based on the fact that returns nearly doubled during the week after Cyber Week and have remained high since then. Consumers have spent $97 billion online in the three weeks after Cyber Week, an 8% increase from the previous year, and overall U.S. online sales have risen 5% from 2021 to $245 billion.

Nearly a quarter (23%) of online orders during the last full holiday shopping weekend were buy online, pick up in-store (BOPIS) purchases. The report suggests that the increase in returns may be due to consumers who purchased gifts earlier in the year and returned them to repurchase at a deeper discount. Retailers have had to prepare for an increase in returns and have implemented policies such as charging customers to return items at third-party locations in order to streamline the process and reduce the amount of returned merchandise that ends up in landfills.

About the Author

Daniel Sodkiewicz

CTO and co-founder of GeekSeller, currently Daniel lives in Austin, TX.

Leave a Reply

Your email address will not be published. Required fields are marked *

Newsletter

Keep up with e-commerce news!
Subscribe to our free newsletter to stay updated on what is happening in the industry. All subscribers receive our Walmart Listing Optimization ebook for free!



Search

Keep up with e-commerce news!

Stay updated on what is happening in the industry. Subscribe to our newsletter and receive our Walmart Listing Optimization ebook for free!