OnTrac and LaserShip, two leading e-commerce parcel carriers, have jointly launched a new brand identity and will be marketed under OnTrac. The rebranding initiative, including a new name, logo, website, and visual identity, comes after the companies were brought under shared ownership in 2021.
The complementary East and West Coast delivery footprints of OnTrac and LaserShip enable retailers to reach consumers in the country’s most populated regions. The companies’ combined networks allow transcontinental delivery in as few as three days. With plans for network expansion in Texas, OnTrac is set to reach an additional 19 million consumers, bringing the total number of consumers reached to approximately 80% of the U.S. population. Retailers partnering with OnTrac can expect a long-term partnership that helps them gain a competitive advantage through faster delivery, lower operational costs, greater flexibility, and a nationwide scale.