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SFP Program Update: Amazon Introduces 2% Fee; New Enrollment Begins October 1, 2023

Amazon has revealed a change to its Seller Fulfilled Prime (SFP) program, introducing a 2% fulfillment fee for members (before, participation in the program was free). The tech giant cites the need to offset the costs of developing and managing the SFP program as the reason behind this fee implementation. In addition to the new fee, Amazon has announced that it will reopen new seller enrollment for the SFP program in the US on October 1, 2023.

This move comes after refining the program to ensure it aligns with the high-quality experience that Prime customers expect. Eligible sellers must meet certain criteria, including shipment performance and reliability, to qualify for the program.

Here are the pre-qualifications you must meet to start the SFP trial:

  • Have a domestic US address as your default shipping address
  • Have an Amazon Professional selling account
  • Meet the following criteria over the past 90 days:
    • Self-fulfilled at least 100 packages
    • Cancellation rate less than 2.5%
    • Valid tracking rate greater than 95%
    • Late shipment rate less than 4%

About the Author

Daniel Sodkiewicz (Co-founder and CTO)

Daniel is a CTO and co-founder of GeekSeller with years of experience in software development, online marketing, UX design, and e-commerce consulting. Based in Austin, TX, he is an established expert in the industry. Daniel keeps a close eye on the latest trends and news in e-commerce and regularly writes about it on this blog and LinkedIn.

2 responses on this

  1. Aleksandar Krgovic February 19, 2024 10:32 am

    Great article. How do you get valid tracking rate greater that 95? I am New to FBM

    1. Daniel Sodkiewicz (Co-founder and CTO) February 19, 2024 6:04 pm

      Hi, you need to review which tracking numbers in your case are marked as invalid and take it from there, investigate why this is happening. For example, if you work with a 3PL company or run your own warehouse, you might need to review the procedures and see why wrong tracking numbers are provided.


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