Starting May 5, TikTok Shop will begin enforcement actions against sellers who don’t meet the new requirement: maintaining an On-Time Delivery Rate (OTDR) above 80%. This aims to improve the customer experience with more reliable delivery times.
How does this compare to Walmart and Amazon?
- Walmart Marketplace requires sellers to maintain an OTD rate above 95%. Falling below this may lead to account suspension or reduced visibility.
- Amazon updated its policy effective September 25, 2024:
Sellers must keep an OTDR of at least 90% (without using promise extensions) to list seller-fulfilled products on Amazon.com.
Amazon recommends a 95% OTDR for the best customer experience. - TikTok Shop is currently more lenient with an 80% OTDR threshold, but sellers should still aim higher to stay competitive and maintain account health.
