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Walmart Holiday Season

The holidays are coming. This time of the year is considered the most profitable. We would like to help all the sellers to prepare for it. Also, make sure to read Walmart’s guide for Holiday Season.

Important dates

The holiday season on Walmart starts on November 1st and lasts until December 31st. Here’s a breakdown of this period:

  • November 23rd: Thanksgiving Eve
  • November 24th: Thanksgiving Day
  • November 25th: Black Friday
  • November 28th: Cyber Monday
  • December 18th: First Day of Hanukkah
  • Last but not least: Christmas

Make sure to add those dates to your calendar!

Products on demand

There are certain product categories that stand out from the rest during the holiday season. Here’s a short list of the most popular ones:

  • Toys & Games
  • Pet Supplies
  • Electronics
  • Apparel

Even though these product categories are popular throughout the entire year, they become even more profitable in the last quarter. Make sure to consider expanding your product catalog if you haven’t already.

Walmart Holidays Preparation Webinars

Walmart is running two sessions of holiday preparation webinars. On September 22nd and September 27th. You can sign up here to join them.

About the Author


Working in the e-commerce industry for many years. Kajetan has an extensive knowledge of challenges faced by retailers and how e-commerce platforms operate.

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