Walmart Marketplace is introducing a new Seller Performance Standard called the Negative Feedback Rate (NFR) — a key metric to help improve customer experience and seller performance.
What is NFR?
It measures the percentage of items sold in the last 60 days that received a 1- or 2-star review.
Calculation:
Orders with 1–2 star ratings ÷ total unique items sold in 60 days.
Target:
Keep your NFR at 2% or below to avoid potential account issues.
Who it affects:
All sellers with seller-fulfilled orders that receive customer reviews on Walmart.
When it starts:
The metric will appear in your Seller Center Performance dashboard soon and becomes an official standard in early 2026. API access will follow.
What to do now:
- Review feedback in Seller Center.
- Ensure product listings are accurate.
- Check UPC associations.
- Respond promptly to customers.
