Amazon announced its Multi-Channel Fulfillment (MCF) 2026 Preferred Pricing program, and it’s a strong signal that Amazon continues to invest in helping sellers grow beyond the Amazon marketplace. This program offers discounted MCF fees and FBA credits for eligible sellers starting January 15, 2026.
With the 2026 Preferred Pricing and the MCF New Seller Incentive (NSI) program, sellers can reduce fulfillment costs when using Amazon inventory to ship orders from other channels like Shopify, TikTok Shop, and more. Depending on eligibility and shipment volume, sellers may receive up to 15% off MCF outbound fulfillment fees and up to $1 in FBA credits per shipped unit.
The program includes two main tracks:
- A 6-month preferred pricing period for new or expanding MCF users
- A 12-month preferred pricing period based on sustained MCF shipping volume
Benefits are calculated based on recent shipping activity and are applied automatically once enrolled.
For full eligibility rules, pricing tiers, and enrollment details, see the official Amazon knowledge base page for Multi-Channel Fulfillment 2026 Preferred Pricing.
Leverage MCF to fulfill your Walmart Marketplace orders
It’s also worth remembering that Amazon operates its own delivery network called Amazon Logistics. At the moment, the only major marketplace that does not allow Amazon Logistics deliveries is Walmart. This means that if you fulfill Walmart orders via Amazon MCF, Amazon Logistics must be excluded as a carrier.
Historically, this restriction came with a 5% surcharge. However, Amazon has waived this fee for the entire 2026 year and has already confirmed that the waiver will remain in place through 2027.
At GeekSeller, we’re excited to see Amazon continue to support multi-channel growth. We fully support Amazon MCF for multi-channel fulfillment, allowing sellers to automatically route orders from multiple sales channels to Amazon.
