Amazon Expands to South Africa
On May 7th, Amazon expanded its global footprint by launching in South Africa, marking its first entry into sub-Saharan Africa. This move increases Amazon’s active markets to 22 worldwide. The launch was significantly delayed, coming over a year later than initially planned, due to shifting priorities within Amazon. Notably, 2023 marked a year without expansion as plans for new marketplaces in Colombia, Chile, and Nigeria were put on hold. Before this, Belgium was the latest addition in October 2022. South Africa, alongside Nigeria, represents one of the largest e-commerce markets in the region.
Continue reading