At the recent Google I/O Developer Conference, Google unveiled some powerful features that are set to transform how shoppers interact with online stores. Two tools stood out for their potential to reshape eCommerce.
- AI Mode Shopping Experience – Google’s AI can now browse, compare, and even purchase products on behalf of users in a conversational way.
- Try Things On Virtually – Shoppers can see how clothes look on real models—or even on themselves—before buying. See the official blog post for details, and you can test it yourself here.
These features are being rolled out now and will become part of the standard shopping experience for millions of Android and Google users. So how can sellers get ready?
1. Enable Google Play for Online Purchases
For AI Mode to complete purchases, your store must support Google Play as a payment method. Google reviews and uses this method when guiding users through checkout.
Action step: Double-check that your store has Google Play enabled.
2. Prepare Your Product Listings for Virtual Try-On
If you sell clothing or accessories, your products may soon be featured in Google’s virtual try-on experience—but only if they meet quality standards.
Make sure to:
- Use high-resolution product photos on plain backgrounds.
- Include images of models wearing the products in clear, front-facing shots.
- Avoid clutter in images—this helps Google’s AI extract the product cleanly and apply it virtually.
Think of it like SEO for images: the better your content, the more likely it is to be selected by AI for enhanced experiences.
These updates could drive higher engagement and conversion rates, especially from mobile users. But they also raise the bar for sellers: clean data, high-quality visuals, and the right payment setups are now essential.
