Walmart has released its ChatGPT app, making it possible to shop directly within the ChatGPT interface. The app is available in the “Apps” section. The concept is straightforward. It brings conversational shopping into ChatGPT.
After installation, it needs to be selected using the “+” button next to the chat in order to activate it. This extra step may not be immediately obvious, but it is required to start using the integration.
Users can search for products, compare different options, and add items to their cart without leaving the chat. The experience feels natural and aligns well with how people already interact with ChatGPT, now extended with commerce capabilities.
In practice, the app performs well in several areas. Product comparisons are clear and useful, and the overall interaction is smooth. It simplifies the discovery process and reduces the need to switch between multiple tabs or interfaces.
One important detail is how broad the product coverage is
The items shown in the ChatGPT experience are not limited to Walmart Fulfillment Services (WFS) or “Shipped by Walmart” listings. It also includes seller-fulfilled items, even those without free shipping. This is significant for sellers, as it suggests Walmart is exposing a much wider portion of its catalog within this new interface, not just a curated subset.
Another interesting observation is how results differ slightly from Walmart.com. Similar queries can return overlapping but not identical results. Within ChatGPT, there is a stronger emphasis on discovery. The interface surfaces more “similar products” and actively suggests alternatives based on the conversation, rather than simply returning a static list of search results. This makes the experience feel more guided and exploratory.
At the same time, there are still some limitations
For example, when requesting to add an item to the cart, the app may confirm the action, but the item does not always appear as expected. In such cases, manual interaction is still required. While not a major issue, it does interrupt the otherwise seamless experience.
Overall, this is a strong initial release.
More importantly, it highlights a broader shift in eCommerce. Shopping is becoming more conversational, more integrated, and more aligned with user intent rather than traditional browsing flows.
Walmart’s quick move into this space reflects how seriously major marketplaces are approaching this trend. While the current version is not perfect, it offers a clear view of how online shopping may evolve in the near future.
