Amazon Multi-Channel Fulfillment (MCF)

Multichannel Fulfillment (MCF) by Amazon
GeekSeller supports Amazon’s Multi-Channel Fulfillment (MCF) for all available marketplaces, helping you streamline operations across sales channels. While Fulfillment by Amazon (FBA) is designed for orders placed directly on Amazon, MCF uses the same Amazon fulfillment network to ship orders from your other sales channels. With your own store, you can even ship in Amazon-branded boxes to save on unbranded packaging costs, while still offering customers the same fast, reliable delivery as FBA.

With MCF, you can use Amazon’s fast and reliable fulfillment network to ship orders from your own website or other marketplaces like Walmart, TikTok, Woo, BigCommerce, eBay, or Shopify. Once an order comes in, it’s automatically sent to Amazon, where they pick, pack, and ship the item to your customer—just like they do for Amazon orders.

This means faster delivery, fewer logistics headaches, and happier customers—no matter where you sell.

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Fast and Flexible Fulfillment with Amazon’s Delivery Network

Amazon’s Multichannel Fulfillment offers super-fast delivery through a combination of trusted carriers like UPS, FedEx, and USPS, as well as Amazon’s own growing logistics network, known as Logistics by Amazon. This allows sellers to tap into industry-leading speed and reliability. While some marketplaces or merchants prefer to opt out of Amazon-branded delivery cars to avoid showing Amazon as a competitor, many embrace it—after all, Amazon has set the standard for fast shipping, and customers have come to expect that level of service.

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Customizable Packaging Options

With Amazon MCF, orders are typically shipped in Amazon-branded boxes, which reflect the speed and reliability customers associate with Amazon. However, for sellers who prefer a more neutral experience, there’s an option to use unbranded packaging for a small additional fee. This is especially useful when selling on marketplaces that compete with Amazon or when maintaining your own brand identity is important. Many MCF users choose this option to create a seamless experience across all sales channels.

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Amazon Multichannel Fulfillment (MCF) and GeekSeller joint webinar

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Amazon MCF + TikTok Shop

GeekSeller offers seamless TikTok Shop integration with Amazon Multi-Channel Fulfillment (MCF). To use MCF for your TikTok Shop orders, you must enable the “seller-provided labels” option in your TikTok Shop settings. This setting is required to access the PII (personally identifiable information) of your customers, which is necessary for processing and shipping orders through MCF. Once enabled, GeekSeller connects your TikTok Shop and Amazon account, automating order sync, fulfillment, and tracking.

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Amazon MCF + Walmart

After years of restrictions, Walmart now allows sellers to fulfill orders using Amazon Multi-Channel Fulfillment (MCF). To comply with Walmart’s policies, you must enable the “blank box” option and exclude Amazon Logistics as the shipping carrier. GeekSeller’s Walmart integration makes it easy to connect your Amazon MCF account, automatically sync orders, and ensure every shipment meets Walmart’s requirements.

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Amazon MCF + Shopify

With your own Shopify store, you have the flexibility to fulfill orders using Amazon Multi-Channel Fulfillment (MCF) without worrying about unbranded packaging. Since it’s your store, you can choose to ship products in Amazon-branded boxes, saving on the extra cost of blank packaging. This setup allows you to offer customers ultra-fast shipping powered by Amazon’s fulfillment network, enhancing their shopping experience and boosting your store’s competitiveness.

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Amazon MCF + BigCommerce

BigCommerce sellers can take advantage of Amazon’s Multi-Channel Fulfillment (MCF) to deliver orders quickly using the same trusted network as Fulfillment by Amazon (FBA). Unlike FBA, which is limited to Amazon orders, MCF ships products sold through your BigCommerce store. Because it’s your own storefront, you have the option to send items in Amazon-branded packaging, eliminating the extra cost of blank boxes while still giving customers the speed and reliability they expect from Amazon’s fulfillment service.

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Amazon MCF + WooCommerce

WooCommerce, the leading eCommerce plugin for WordPress, can integrate with Amazon’s Multi-Channel Fulfillment (MCF) through GeekSeller to streamline your shipping. FBA is built for orders placed on Amazon, while MCF uses the same fulfillment network to handle orders from your WooCommerce store. Because you control your own WordPress site, you can decide whether to ship in Amazon-branded boxes, saving money on blank packaging while still giving customers the fast, dependable delivery associated with FBA.

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Amazon MCF + eBay

Here’s the eBay paragraph:

GeekSeller connects eBay with Amazon’s Multi-Channel Fulfillment (MCF), letting you ship orders using the same network as Fulfillment by Amazon (FBA). To comply with eBay’s guidelines and avoid potential policy issues, you should enable the “blank box” option in MCF and exclude Amazon Logistics as a carrier. This ensures your shipments arrive in unbranded packaging while still giving your eBay customers the speed and reliability of Amazon’s fulfillment service.