Rithum

What is Rithum? (formerly ChannelAdvisor / CommerceHub)

Rithum is the evolved commerce network platform that unifies what used to be ChannelAdvisor and CommerceHub (and associated services).

A quick timeline:

• ChannelAdvisor was a cloud-based multichannel commerce management platform (connecting retailers, brands, marketplaces, etc.).
• In September 2022, CommerceHub agreed to acquire ChannelAdvisor.
• After the acquisition, the combined entity eventually rebranded under the name Rithum, bringing together the capabilities of CommerceHub, ChannelAdvisor, DSCO, etc.
• The name change to Rithum reflects a consolidation of the formerly separate brands and offerings.

So when you see references to “ChannelAdvisor” or “CommerceHub,” know that now those are part of the Rithum ecosystem.

What the GeekSeller – Rithum integration enables

Because GeekSeller does not offer native EDI-level integrations to retailers, we leverage this integration with Rithum as the bridge to connect your operations to large retailer networks.

Here’s what the integration makes possible:

• Order & inventory exchange — we can send your inventory levels and receive orders via the Rithum network.
• Multi-retailer connectivity — sellers leverage Rithum to connect to major retailers such as Best Buy, Macy’s, Dick’s, Home Depot, Academy, Bed Bath & Beyond (and more).
• Order routing & fulfillment flexibility:
  • Marketplace orders (from those retailers) can be imported into GeekSeller and synchronized with your stock levels.
  • From GeekSeller, you can push orders out to retail partners or route them to fulfillment systems.
  • We can sync inventory quantities back to your channels (Shopify, WooCommerce, BigCommerce) or send data to third-party systems (e.g. via SFTP, to 3PLs).
  • We support fulfillment via external networks: for example Amazon FBA / MCF, Walmart WFS / MCS, etc.
  • You can also send order/fulfillment data to SFTP endpoints (for partners or 3PLs) when needed.

How it works (at a high level)

1. Setup & mapping
   • You configure your product SKUs, mappings, and rules inside GeekSeller and link to your Rithum account.
   • You define which retail channels / marketplaces you want to connect (Home Depot, Lowe’s, Best Buy, Macy’s, Dick’s Sporting Goods, Nordstrom, Kohl’s, QVC, Staples, Walgreens, Dell, Gateway, Toshiba, Sanyo, Meijer, Drugstore.com, Kroger, Sam’s Club, Academy Sports + Outdoors, etc.).
   • Field mappings, order routing logic, and inventory sync rules are set.
2. Inventory sync
   • GeekSeller sends inventory updates to Rithum, which in turn updates retailer channels.
   • If a sale happens on a retailer, the inventory is decremented upstream and reflected back into GeekSeller and/or your other sales channels (Shopify, BigCommerce, WooCommerce, etc.).
3. Order import & processing
   • Orders from retailers flow via Rithum into GeekSeller.
   • GeekSeller can process those orders (e.g. validate, assign, etc.), then forward them to the fulfillment system or service.
4. Fulfillment / routing
   • Orders can be routed to internal or external fulfillment (3PLs, Amazon FBA/MCF, Walmart WFS/MCS, etc.).
   • Shipment/tracking info is sent back through the pipeline so that marketplaces/retailers and your systems are updated.
5. Data exchange / endpoint support
   • For partners or systems that require file exchange, we can output/send data via SFTP or through intermediary systems (e.g. 3PLs).
   • In short — the integration handles the heavy lifting of transforming and routing data between GeekSeller and Rithum (and thus to retailers).

Why this integration matters (vs direct EDI)

• GeekSeller does not natively provide EDI integration to large retailers, which can be complex and costly to maintain.
• By leveraging Rithum (which already supports retailer EDI and marketplace integrations), we avoid building and maintaining dozens of separate EDI links ourselves.
• This lets you “plug in” to major retailers faster, without reinventing the wheel on integration infrastructure.