Walmart Connect Integration
GeekSeller integrates directly with Walmart Connect to support Sponsored Products, making it easier to manage advertising alongside your catalog and operations. With this integration, sellers can connect their Walmart Connect account, access campaign data, and monitor performance without switching tools, helping them save time and make faster, more informed advertising decisions.
Sponsored Products help you grow sales by putting your items in front of shoppers who are ready to buy. With better visibility across search results and product pages, you can increase share of wallet, protect market share, and focus spend on your most profitable SKUs.
Using Automatic targeting for Sponsored Products lets Walmart Connect handle targeting and optimization for you. Walmart’s AI and machine learning choose the right audience and placements based on relevance and performance signals, helping you expand reach, improve results, and reduce manual effort.
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Sponsored Ads vs Walmart Connect
Sponsored ads are the ad formats that shoppers see on Walmart, such as Sponsored Products, Sponsored Brands, and Sponsored Videos. Walmart Connect is the advertising platform that powers these ads, where sellers and suppliers set up campaigns, manage budgets and bids, and track performance. In simple terms, Sponsored Ads are the ads themselves, while Walmart Connect is the system that creates, runs, and optimizes them.
Sponsored Products are ads that help shoppers find your products while they browse and search on Walmart. They appear in high-visibility places like search results, product pages, browse pages, and the Walmart website and app. These ads help increase product discovery and drive purchases from customers who are already looking for items like yours.
Q&A
What are Sponsored Products?
Sponsored Products are cost per click ads that promote individual product listings on Walmart’s site and app. Shoppers who click the ad are taken directly to the product detail page.
How does Automatic targeting work?
Automatic campaigns use Walmart’s data and algorithms to decide where and when your ads appear. The system optimizes based on customer intent, product relevance, and performance over time.
How are ads selected and priced?
Each ad placement runs a real time auction. The winner is determined by product relevance and bid price. You only pay when a shopper clicks your ad, and never more than your maximum bid.
What makes a product eligible?
The product must be in stock, published, and winning the Buy Box. All variant types are eligible if they meet these requirements.
How much do Sponsored Products cost?
There is no fixed cost. You set your bids and daily budget, and you are charged per click based on the auction outcome, relevance, and competition.
Who can use Sponsored Products?
Both Walmart Suppliers and Marketplace Sellers can run Sponsored Products campaigns using their Walmart.com or Seller Center accounts.
