Walmart will update the Pro Seller program at the end of September 2025. The changes include new tiered thresholds for the Price Competitiveness Score and updated requirements for items to qualify for Pro Listings discounts.
What is the Pro Seller Program?
The Pro Seller Program rewards sellers who meet Walmart’s standards for pricing and shipping. Sellers in the program can gain better visibility and access to discounts.
What’s Changing in September 2025?
Price Competitiveness Score – Now Tiered
- Rising Seller: 65% or higher
- Advanced Seller: 70% or higher
- Pro Seller: 75% or higher
This means sellers must maintain stronger price competitiveness to reach higher tiers.
September 2025 Update:
Pro Listings Discounts Criteria
To qualify for Pro Listings discounts (special fee discounts that help you save on selling costs), items must:
- Offer a Competitive Price
- Ship with Free TwoDay delivery or faster
In other words, price alone is no longer enough—you must combine fast shipping with competitive pricing.
September 2025 Update:
How Sellers Can Prepare
- Update your listings to ensure your prices remain competitive.
- Enable fast shipping options such as Walmart Fulfillment Services (WFS) or your own TwoDay delivery setup.
