Walmart’s performance metrics

Walmart’s goal is to provide its customers with a top-notch experience. To achieve this goal, it was necessary to set some standards all sellers are obligated to meet by signing up an agreement. Walmart calls it a Seller Performance Standards, which consist of four metrics, each measuring specific values based on a percentage of orders.

1. Cancellation Rate

Walmart’s standard is <2% of canceled orders in 14 days. Canceling an order after receiving it from Walmart increases the rate. The lower the rate, the better your score is.

2. On-Time Delivery Rate (OTD)

Walmart’s standard is >95% in a 14-day period. Orders have to be delivered on or before the Expected Delivery Date, which is determined by few factors: order cutoff time, fulfillment lag time, and transit time.

3. Return Rate

Walmart’s standard is <6% in a 90-day period. When a seller is responsible for the return (i.e., item damaged or incorrect item received), the rate increases.

4. Valid Tracking Rate (VTR)

Walmart’s standard is >99% in a 14-day period. This mainly involves providing a valid tracking number for each order. The tracking number is considered valid if it’s searchable and the customer’s order is suitable for tracking using provided tracking number.

Sellers who meet those standards and further exceed them can eventually achieve a Pro Seller Badge, which you can read more about on this page.

You can find out more details about Performance Standards in the Guide section of Walmart’s Seller Help Portal.

About the Author


Working in the e-commerce industry for many years. Kajetan has an extensive knowledge of challenges faced by retailers and how e-commerce platforms operate.

Leave a Reply

Your email address will not be published. Required fields are marked *


Keep up with e-commerce news!
Subscribe to our free newsletter to stay updated on what is happening in the industry.


Keep up with e-commerce news!

Stay updated on what is happening in the industry. Subscribe to our free newsletter.

All rights reserved. Copyright © 2021 GeekSeller®, LLC