Category: Amazon

Amazon is updating how Multi-Channel Fulfillment (MCF) and Buy with Prime orders are packaged and shipped in the US. These changes roll out between April 1 and 30, 2026.

Amazon is pushing delivery speed even further in 2026 with new 1-hour and 3-hour delivery options. Customers can now order from a selection of 90,000+ products and receive them in just a few hours. The assortment focuses on items typically found in local supercenters, including household essentials, health and beauty products, over-the-counter medications, and more.

Amazon is changing how product discovery works by expanding Shop Direct, a feature that allows customers to find products beyond its own marketplace. Instead of limiting results to items sold on Amazon, it now surfaces products from external brands and retailers, giving them visibility directly in Amazon search. This creates a new channel where Amazon…

We hear this question all the time: Can you dropship on Amazon?Instead of relying on forum opinions or assumptions, we reviewed Amazon’s official educational materials about dropshipping and how it works in the Amazon store. Here is a clear breakdown of what matters.

Amazon has updated how your On-Time Delivery Rate, or OTDR, impacts seller-fulfilled listings. The threshold has not changed, it remains 90 percent, but enforcement logic has shifted from a broad to a more targeted approach. Starting Feb 28, 2026, Amazon evaluates performance at the item level and will deactivate only the specific listings that contribute…

If you use Amazon Multi-Channel Fulfillment (MCF) to ship TikTok Shop orders, tracking has recently become more complicated. TikTok introduced stricter fulfillment rules, including limitations on using non–TikTok-provided USPS labels, which made it harder for sellers relying on Amazon MCF. Amazon’s new Amazon Fulfillment Tracking Number (AFTN) is designed to solve this exact problem.

Choosing between 1P and 3P isn’t about what’s easier. It’s about how much ownership you want over your brand. On Amazon, your model defines your leverage.