Category: Walmart
-
Walmart New-Seller Savings 2026
If you are considering expanding to Walmart Marketplace, the 2026 New-Seller Savings program makes the opportunity more attractive. New-Seller Savings is a promotional initiative designed to reduce the cost of getting started on Walmart.com. Eligible domestic and international sellers who begin selling after the qualifying date can unlock up to $75,000 in total savings. The…
-
Dropshipping on Walmart Marketplace: Is It Allowed? We Analyzed the Agreement and Policies
We get this question a lot: Is dropshipping allowed on Walmart Marketplace? Because this comes up so often, we carefully reviewed the Walmart Marketplace program retailer agreement and related policies to understand what is and is not permitted.
-
How to offer One Day and Two Day shipping on Walmart
Walmart has simplified access to its expedited delivery programs. You no longer need to request approval. Once your account meets the eligibility requirements, enrollment into One Day and Two Day shipping is automatic. Walmart has also updated the performance standards required to qualify.
-
Walmart adds two new Seller Performance metrics: Return Rate and Item Not Received Rate
On January 29, 2026, Walmart announced two new Seller Performance Standards that sellers will need to actively monitor going forward: Return Rate and Item Not Received Rate (INR). These metrics are now part of Walmart’s official performance framework and will also be exposed via the Seller Performance API.
-
Walmart WFS sellers now have access to Canada and Mexico via Walmart Exports
Walmart is rolling out a new cross border program called Walmart Exports. If this sounds familiar, it is very similar to Amazon’s FBA Export program. Customers in Canada and Mexico will be able to buy eligible items directly on Walmart.com, with international delivery handled entirely by Walmart. No new marketplaces, no separate inventory, and no…
-
Google and Shopify Introduce Universal Commerce Protocol for Agentic Commerce
Google and Shopify have announced a new open-source standard called the Universal Commerce Protocol (UCP), designed to power the next generation of agentic commerce. This announcement builds directly on Google’s recent collaboration with Walmart, where AI-driven discovery is being transformed into real, transactional shopping experiences inside Gemini. Together, these moves signal a major shift in…
-
Walmart Opens Pre-Owned Program Applications to All Marketplace Sellers
Walmart has opened applications for selling Pre-Owned products to all Marketplace sellers. Starting December 15, 2025, sellers can apply through the Exclusive Programs page in Seller Center and start offering Pre-Owned items on Walmart.com. While the Resold program is still invite-only, the Pre-Owned option makes refurbished and used inventory more accessible to a broader group of sellers…
-
Walmart Introduces New Shipping Score in Listing Quality: Fast Delivery Becomes Even More Important
Walmart is updating the Listing Quality dashboard and introducing a new component of the score called the Shipping score. This new score will soon become part of your overall Listing Quality rating, reflecting how many customers you can offer fast and free delivery to. Walmart is clearly doubling down on fast shipping and making it…
-
How Walmart brand owners can access customer demographic data
Walmart provides brand-registered sellers with access to detailed Consumer Insights reports inside Seller Center. This is a useful resource for understanding who is buying your products and how they shop on Walmart.
-
Guide: Walmart’s Enhanced Vetting for Health & Wellness, Pets, Food, Beauty & Personal Care, and Baby Consumables
Walmart has introduced enhanced vetting for sellers listing items in Health & Wellness, Pets, Food, Beauty & Personal Care, and Baby Consumables categories. This update follows recent changes to the Prohibited Products Policy and aims to improve product quality, safety, and buyer trust on Walmart Marketplace. If you sell in any of these categories, Walmart…