Google has announced a change in its checkout services. The integrated checkout feature, known as Buy on Google, will no longer be available on Google Search and the Shopping tab in the United States from September 26, 2023.
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Google announced the new Merchant Center Next, a more intuitive version of its existing Merchant Center. The new platform automatically populates products from a merchant’s website, streamlining the previously manual process. These features aim to simplify inventory management and promote data-driven decision-making. The transition to Merchant Center Next will be completed by 2024, with rollouts to smaller businesses occurring in the near future.
Continue readingBuy on Google sellers can have Google generate return shipping labels automatically. This means no more clicking around various panels to generate a return shipping label. Currently, Google allows linking FedEx, UPS, and USPS carrier accounts with Google merchant account. Return shipping labels generated by Google can be set up with a single carrier account only.
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Back in 2020, Google made a significant step to make Buy on Google more beneficial for sellers by making it a commission-free experience. Now they are moving a step further by simplifying this program’s activation by removing the interest form.
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Google has introduced a pricing rules tool, which allows sellers to manage product pricing on Buy on Google. The repricer can automatically adjust your prices to help you to compete with other sellers – driving visibility and sales.
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Google is making a significant change to the Google Shopping platform by allowing any business owner that sells products online to list their products for free on Google Shopping.
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Let’s take a dive into the Shopping Actions insights section of your Google Merchant Center and see how it can be used to understand price competitiveness on Shopping Actions and how you can win the buy-box.
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Google Retailer standards are benchmarks that determine which benefits sellers can receive when they maintain a high score. On the other hand, sellers can be removed from the marketplace when Google’s standards are not met.
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Going away with the tedious application process will enable Google to expand its marketplace by adding more sellers and products. Google Shopping Actions has huge potential, and it introduces several innovations in the way sellers approach the e-commerce space.
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