Back in 2020, Google made a significant step to make Buy on Google more beneficial for sellers by making it a commission-free experience. Now they are moving a step further by simplifying this program’s activation by removing the interest form.
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Google has introduced a pricing rules tool, which allows sellers to manage product pricing on Buy on Google. The repricer can automatically adjust your prices to help you to compete with other sellers – driving visibility and sales.
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Google is making a significant change to the Google Shopping platform by allowing any business owner that sells products online to list their products for free on Google Shopping.
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Let’s take a dive into the Shopping Actions insights section of your Google Merchant Center and see how it can be used to understand price competitiveness on Shopping Actions and how you can win the buy-box.
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Google Retailer standards are benchmarks that determine which benefits sellers can receive when they maintain a high score. On the other hand, sellers can be removed from the marketplace when Google’s standards are not met.
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Going away with the tedious application process will enable Google to expand its marketplace by adding more sellers and products. Google Shopping Actions has huge potential, and it introduces several innovations in the way sellers approach the e-commerce space.
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On Aug 14th, GeekSeller and Google hosted a webinar on getting approved to sell on Google’s online marketplace.
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