Unlike some of the other top marketplaces, Walmarts’ third-party marketplace has more than a few Application requirements which leave more than a few sellers (who have found Success on Google, Amazon, or eBay) asking themselves “Why should I also sell on Walmart?” to answer that, let us look at some data.
Compared to Amazon’s 2 Billion unique visits a month, Walmarts 300 million may sound like a downgrade but consider that Walmart currently has 84,413 sellers selling 23.5 million products while Amazon has 5 million sellers selling upwards of 332 million products.
With Walmart’s increased focus at becoming a major player in the eCommerce space with initiatives like; Walmart plus, Return/replacement options, WFS, Pro Seller Badge, etc. It is clear to see why here at GeekSeller we see a large trend in our Sellers adding Walmarts 3P marketplace to their integrations list– but what exactly are the Walmart marketplace application requirements? You can check out our Step by Step guide, or you can view the basic requirements below.
Basic Requirements
- US Business Tax ID (SSN not accepted)
- W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations
- Address or place of physical operations
- US Business address
- Planned integration method for your product catalog (bulk upload, API, solution provider)
- Primary product categories, catalog size, and related information (e.g. total SKU’s you will be selling on Walmart.com initially with verified UPC information and used vs. refurbished, etc.)
If you are a foreign seller interested in getting started selling on Walmart’s third-party marketplace you are in luck, Walmart recently announced a plan to open their marketplace up to foreign sellers.
If you are a current Walmart US marketplace seller and are interested in getting started selling on the Walmart Canada Marketplace via the SWW program, check out our joint webinar with Walmart Canada and drop by chat and we can help you get onboarded.
How to get our products into Walmart stores?
Victor, you will need to become a Warehouse Supplier (1P). This post explains the differences between 1p, 2p and 3p, and points to a checklist and requirements for becoming a supplier. We recommend starting selling on Walmart as a 3P seller on the marketplace and apply to become a Warehouse Supplier after you validate Walmart’s audience is a good target market for your products.